BikeShare Case Study

This is a Bike Share Case Study that I had the privilege to work on. The Main goal was to find out what the difference between the customers (one time users) vs Monthly Subscribers, with the purpose of seeking more profitable advertising/marketing

I was able to quantify the objective to 4 categories what is the age distribution? What is the Customer to Sub ratio? who uses it more frequently (Customers or Subscribers) and when is it used more frequently? And last but not least what is the average ride length